Infographic

Information graphics, also known as infographics, are visual explanations of data, information, or knowledge. A well-developed infographic is an excellent tool for clearly and immediately explaining complex data. An infographic may stand alone as a one-page flyer, be presented as a slide in a larger presentation, provide summation in a report, or be printed as a large poster for display.

General Rules

The final product will clearly present complex information/data and be easy to consume.
Identify your take-away, and present supporting, accurate, and statistically significant data.
An infographic is creatively designed, colorful, lively, shocking, and educational.
Make it easy for readers to share the infographic by creating a code to embed it.
Be able to explain the infographic in one sentence and have one overarching idea.
Use up-to-date, reputable sources for your data, and make sure to site those sources.

Recommendations for Format

There is no standard format, but the story of the infographic needs a structure. While the graphic designer will generate ideas for visual representation, a researcher or the one creating the message must provide content with the following in mind:

A short title (six words or less) will tell readers what they will discover from the infographic.
A title tag (no more than 55 words) offers a short description to further elaborate the title and provides a summary of the infographic.
People are more interested in a story than just facts or data. Position the information around a focal point.
- Visit Piktochart for more information on structuring your story.
Write a compelling conclusion to close the case or to leave the reader with lingering thoughts or the urge to act as the call to action dictates.

Language

Infographics are visual and do not contain much explanation or narrative.
Instead of noting that a finding is statistically significant, only report important findings.
Avoid acronyms, abbreviations, and jargon.

Graphic Design and Layout

Work with a graphic designer if possible. Infographics that are not created by a professional nor done well run the risk of being ineffective or not being taken seriously.

Limit infographics to 8,000 pixels, and compress the image so it is under 1.5MB.
Include necessary logos with a link to the website and other contact information.
Site sources at the bottom of the infographic.